Pricing

Published, because you should not have to ask.

Three monthly retainers, a one-off audit, and bespoke work for anything that does not fit. One rate card: new clients and long-standing ones pay exactly the same, and there is no annual uplift written into it.

Monthly retainers: Foundation £750, Growth £1,595, Partner £2,850. One-off audit £950. Bespoke from £5,000. All per month except the audit, all excluding VAT. Conventional SEO is included at every tier: there is no separate charge for the AI work.

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Monthly retainers

Three ways to work with us.

The conventional SEO work is the same at every tier, so are the four competitors we compare you against, and so are the five runs behind every question. What changes is how many questions we track, how much we write, and how often you see us. Open any tier for the full list, or use the table underneath.

Foundation

£750

per month

Steady, maintained visibility for smaller operations.

2 articles a month
15 questions tracked monthly, all 30 twice a year
Business Profile & local listings managed
Quarterly visit, short online review in between

Everything included

2 articles a month, researched, written, edited and published to your site, targeting the specific questions where AI does not currently name you. One round of amends on each
15 questions tracked every month, chosen from the 30 we baseline at onboarding and then kept fixed, so every month is comparable to the last. All 30 are re-run every six months
Five runs per question, across ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overviews. That comes to 375 answers a month
Four named competitors, agreed with you at onboarding and reviewed every six months
Every business the answers actually named, ranked by how often it appeared and on which questions, whether or not it is one of your four
Google Business Profile management. We take Manager access and handle attributes, posts, photos, opening hours, products and services
Local listing management across the directories that matter in your sector, keeping details consistent and accurate
Full audit every quarter, with a three-page overview in the months in between covering AI visibility movement and Search Console performance
A visit every quarter to go through the full picture, and a 30-minute online review in the months in between
Email access between reviews, with a target of a reply within the week

Growth We recommend

£1,595

per month

For businesses that need ongoing SEO and AI visibility work.

4 articles a month, plus matched social
30 questions tracked monthly
On-site optimisation of existing pages
Full audit and a visit every month

Everything included

4 articles a month, researched, written, edited and published, with one round of amends on each
Matched social posts for every article, written for your channels and supplied ready to publish or scheduled for you
30 questions tracked every month, the full baseline set rather than a subset, so nothing waits six months to be measured
Five runs per question, across all five platforms. That comes to 750 answers a month
Four named competitors, agreed at onboarding and reviewed every six months
Every business the answers actually named, ranked by how often it appeared and on which questions
Google Business Profile management. Manager access, attributes, posts, photos, hours, products and services
Local listing management across your sector’s directories, kept consistent and current
On-site optimisation of existing pages: titles, headings, internal linking, structured data
Full audit every month, covering AI visibility, keyword positions against your four competitors, article-by-article performance, and technical health
A meeting every month at your premises, going through the audit together
Photographs of your premises taken while we are with you, so the articles are not entirely stock
Email and phone access throughout, with a target of a reply within two working days

Partner

£2,850

per month

For competitive markets where the problem sits mostly on other people’s websites.

6 articles a month, plus matched social
50 questions tracked monthly
Digital PR & citation building
Monthly visit, plus an online review

Everything included

6 articles a month, researched, written, edited and published, with one round of amends on each
Matched social posts for every article
A press release a month, written and pitched alongside the articles
50 questions tracked every month, baselined at 50 rather than 30, because we work the wider set
Five runs per question, across all five platforms. That comes to 1,250 answers a month
Four named competitors, agreed at onboarding and reviewed every six months
Every business the answers actually named, ranked by how often it appeared and on which questions
Google Business Profile management, as Growth
Local listing management, as Growth
On-site optimisation of existing pages, ongoing
Digital PR and citation building. We identify the third-party sites AI relies on in your sector, then do the work: completing submissions, pitching editors and bloggers, and building relationships with the publications that get cited. Outreach is sent by us, openly on your behalf. Any paid placement cost is quoted and passed through at cost, with your approval. We do not take a cut
Full audit every month, as Growth, and a section on the outreach: what was pitched, what went live, and which of those sites the AI answers were already citing
A meeting every month at your premises, plus a 30-minute online review
Photographs of your premises taken while we are with you
Priority email and phone access, with a target of a reply the same working day

What each retainer includes

Everything, in full. Nothing held back for the sales call.

Foundation, Growth and Partner retainers compared, feature by feature
	Foundation£750per month	Growth We recommend£1,595per month	Partner£2,850per month
Suits	Smaller operations wanting steady, maintained visibility	Businesses that need ongoing SEO and AI visibility work	Competitive markets where the problem sits mostly on other people’s websites
Writing
Articles a month, researched, written, edited and published	2	4	6
Matched social posts	Not included	Every article	Every article
Press release, written and pitched	Not included	Not included	One a month
Rounds of amends on each article	One	One	One
Photographs taken at your premises while we are with you	Not included	Included	Included
Your website
On-site optimisation: titles, headings, internal linking, structured data	Not included	Included	Ongoing
Technical health and Core Web Vitals	Quarterly	Monthly	Monthly
Everywhere else
Google Business Profile managed: attributes, posts, photos, hours, products and services	Included	Included	Included
Local listing management across your sector’s directories	Included	Included	Included
Digital PR and citation building on the sites AI actually cites	Not included	Not included	Included
Paid placements, quoted first and passed through at cost	Not included	Not included	No cut taken
Measurement
Questions tracked every month	15	30	50
Baseline set measured at onboarding	30	30	50
Full question set re-run	Every six months	Not needed, all 30 run monthly	Not needed, all 50 run monthly
Runs per question, across ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overviews	Five	Five	Five
Answers read and scored each month	375	750	1,250
Named competitors compared in conventional search	Four	Four	Four
Businesses named in your AI answers	All of them, ranked	All of them, ranked	All of them, ranked
Conventional SEO reporting: positions and Search Console	Quarterly	Monthly	Monthly
Full audit document	Quarterly	Monthly	Monthly, plus what the outreach landed
Short overview document in the months between	3 pages	Not needed	Not needed
Time with a person
Meetings	A visit every quarter, 30 minutes online in the other months	A visit every month	A visit every month, plus 30 minutes online
Between meetings	Email	Email and phone	Priority email and phone
Response target, not a guarantee	Within the week	Two working days	Same working day
The same on every tier
Covers	One website, one location, one Business Profile	One website, one location, one Business Profile	One website, one location, one Business Profile
Initial term	Six months, then rolling on 30 days’ notice	Six months, then rolling on 30 days’ notice	Six months, then rolling on 30 days’ notice
Onboarding	£500, waived after a paid audit	£500, waived after a paid audit	£500, waived after a paid audit
Work outside the agreed scope	£125 an hour, quoted first	£125 an hour, quoted first	£125 an hour, quoted first
Register interest	Register interest	Register interest	Register interest

Scroll the table sideways to see all three tiers.

There are two lists of competitors here. The four named ones are the businesses you tell us you compete with, and we compare you against them properly in ordinary search. Four is the ceiling in the tools everyone uses, so paying more does not buy a fifth. The other list is not chosen by anyone: it is every business the AI answers named. It changes month to month and will sometimes include a business you would not call a competitor, which we leave in rather than tidy away.

One-off audit £950

A full diagnosis of where you stand in both AI answers and ordinary search, analysed properly and talked through in person.

What the audit covers

Thirty real customer questions, run five times each across ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews
Analysis of where you appear, where you do not, and how AI describes you
Every business the answers named, ranked by how often it appeared and on which questions, alongside the four competitors you name yourself
Identification of the third-party websites AI actually draws on, and your presence on each
Full conventional SEO audit: keyword positions, striking-distance terms, keyword gap and backlink gap against four named competitors, technical issues by impact, Core Web Vitals
Local presence review: Business Profile completeness, map position by search origin, listing consistency, review analysis
A content gap list mapping every question you are invisible on to the article that would fix it
A prioritised action list marked by owner, including items you can do yourself for free
Complete raw data supplied as a spreadsheet appendix
Presented in person, walked through in full, and yours to keep with no obligation. You are paying for the analysis and the time it takes to do it properly

The £500 onboarding fee is waived if you take a retainer within 30 days.

Bespoke From £5,000a month

Multi-site operators, groups, and businesses trading nationally from a south west base.

Talk it through

How it works

Scope, article volume, reporting and meeting cadence all built around the situation rather than fitted to a tier
Suited to groups with several sites, or one business with several locations under one brand
Onboarding priced separately

Tell us the shape of the problem and we will come back with a number and what sits behind it.

What month one looks like

Your baseline measured against the full question set before any work starts, written up and sent to you, so there is a real number to move
The question set agreed with you, and your four competitors named
Access set up, tracking configured, AI crawler access checked, entity mapping done
Business Profile and local listings brought up to scratch, which usually moves before anything else does
Articles commissioned and published
Billed in full. Month one is our heaviest month, not our lightest
If access or approvals hold publication up, those articles carry into month two rather than being lost

Terms applying to all retainers

Each retainer covers one website, one location and one Business Profile. Multi-site operators and groups are Bespoke
One round of amends on every article
We publish for you where you use WordPress or a similar system, through a login you create in your own name. If you have no blog system, building one is quoted separately
Images come from commercial-use stock libraries or from you. Anything you supply, you confirm you have the right to use
Response times are targets rather than guarantees. We aim at them and will tell you when something slips
We do not write, solicit or respond to reviews
Six-month initial term, then rolling with 30 days’ notice
£500 onboarding fee, covering the time to get accounts, access, tracking and systems in place before retainer work starts. Waived if you arrive from a paid audit within 30 days
Billed monthly in advance by direct debit
Work outside the agreed scope quoted separately at £125 an hour
Prices exclusive of VAT, which will be added if and when we become VAT registered
You own all content and materials we produce, on payment
We work through delegated access or accounts you own, never personal passwords

Not sure which one

Start with the audit if you would rather see the problem first.

It comes back in two halves: work you can get on with yourself, written plainly enough for whoever looks after your site to just do it, and work you are better off handing to us. Some businesses will take the first half away, do it, and come back for the second later.

If you already know you want ongoing work, go straight to a retainer. The audit is not a gate we put in front of the service. There is more on both in the questions we get asked.

Next step

We open in the first quarter of 2027. Join the list and we will send you a free baseline AI visibility report when we do: the questions your customers are asking, and whether the answers name you or somebody else.

Join the list